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Dentally Supplemental Privacy Policy

Effective Date: 27th December 2020

This supplemental privacy policy applies as between you, the User of this Website and Software of Excellence UK Limited (“SOE” or “Dentally”), the owner and provider of this Website (the “Dentally Policy”). This Dentally Policy applies to our use of any and all Data collected by us in relation to your use of the Website. The privacy policy of SOE linked here (“SOE Privacy Policy”) also applies to your use of this Website and any Services provided by SOE. Capitalized terms used in this policy, but not defined herein, have the meaning set forth in the SOE Privacy Policy.

Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

“Dentally” means Software of Excellence UK Limited, a company incorporated in England and Wales with company number 02940919 whose registered office is at Medcare South Bailey Drive, Gillingham Business Park, Gillingham, Kent, ME8 0PZ, England. .

“User” means any third party that accesses the Website and is not employed by Dentally and acting in the course of their employment; and

“Website” means the website that you are currently using ( and any sub-domains of this site (e.g. unless expressly excluded by their own terms and conditions. The Website includes the application, Dentally.

Scope of this Policy

This Policy applies only to the actions of Dentally and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

Data Collected

Without limitation, any of the following data may be collected by this Website from time to time: name; job title; profession; contact information such as email addresses and telephone numbers; demographic information such as post code, preferences and interests; IP address (automatically collected); web browser type and version (automatically collected); operating system (automatically collected); a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected).

Our Use of Data

Any personal data you submit will be retained by Dentally. Unless we are obliged or permitted by law to do so, and subject to Clause 5, your data will not be disclosed to third parties. Any or all of the above data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, data may be used by us for the following reasons: internal record keeping; improvement of our products / services; transmission by email of promotional materials that may be of interest to you; contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website.

Third Party Websites and Services

Dentally may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment processing, delivery of purchased items, search engine facilities, advertising and marketing. The providers of such services have access to certain personal data provided by Users of this Website. Any data used by such parties is used only to the extent required by them to perform the services that Dentally requests. Any use for other purposes is strictly prohibited. Furthermore, any data that is processed by third parties shall be processed within the terms of this Dentally Policy and the SOE Privacy Policy.

Links to Other Websites

This Website may, from time to time, provide links to other websites. Dentally has no control over such websites and is in no way responsible for the content thereof. This Policy does not extend to your use of such websites. Users are advised to read the privacy policy or statement of other websites prior to using them.

Changes of Business Ownership and Control

Dentally may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Dentally. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the data for the purposes for which it was originally supplied to us.

Your Right to Withhold Information

You may access certain areas of the Website without providing any data at all. However, to use all features and functions available on the Website you may be required to submit certain data. You may restrict your internet browser’s use of cookies.


This Website may place and access certain cookies on your computer. Dentally uses cookies to improve your experience of using the Website and to improve our range of products and services. Dentally has carefully chosen these cookies and has taken steps to ensure that your privacy is protected and respected at all times. This Website places the following cookies:




Session data


To log you into Dentally, we need to store a temporary cookie. This cookie will be automatically deleted after you log out.


First (inc Google & others)

We want to know which parts of our site are popular and which parts are really boring, so we use a cookie to analyse traffic as it moves around the Website and Dentally.

Customising Dentally for you


While you use Dentally we set a number of cookies that customize the Dentally experience for you - for example, previously viewed patients.


This Website uses analytics services provided by Google and New Relic. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how Users use the Website. This, in turn, enables us to improve the Website and the products and services offered through it. You do not have to allow us to use these cookies, as detailed below, however whilst our use of them does not pose any risk to your privacy or your safe use of the Website it does enable us to continually improve our business.

The analytics services used by this Website use cookies to gather the required information. Certain of these Cookies may be placed immediately when you decide to visit the Website and it may not be possible to obtain your prior consent. You may remove these cookies and prevent future use of them by following the steps set out below.

You can choose to enable or disable cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept cookies but this can be changed. For further details, please consult the help menu in your internet browser.

You can choose to delete cookies at any time however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

Changes to this Policy

Dentally reserves the right to change this Dentally Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Policy on your first use of the Website following the alterations.